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University Brand Guidelines


The university brand guidelines detail the foundational elements for an aligned visual identity system such as logo usage, unit identification, color palette and approved university fonts.

Guidelines for core messaging, websites and social media have also been established.

ASC Communications Services has prepared a set of commonly used templates the university provides and made them ready to use for each individual unit. There are additional downloads available on the university brand site including logos and color palette.

The toolkit includes:

Stationery and Envelope

electronic stationery

Basic Powerpoint Template

powerpoint template (needs updated)

Flyer Templates


Word Documents


Email Signature

Visit the Ohio State brand site to create your unique email signature in the university's online generator. Please contact asccomm@osu.edu with problems concerning the online generator.

Secondary Signature

The Ohio State/ASC secondary signature is available for all units.