Kentaro Fujita Asks, “Can YOU Resist a Marshmallow?”

July 2, 2025

Kentaro Fujita Asks, “Can YOU Resist a Marshmallow?”

In a new Voices of Excellence Episode, Professor Ken Fujita explores how motivation and cognition intersect to affect decision-making and behavior, such as the influence of thinking patterns on desires, as famously shown by the marshmallow test (can a child resist eating a marshmallow for 15 minutes?).